Almost predictably, the corporate sponsors have distanced themselves from former Ravens RB Ray Rice.
READ MORE:(Video) Ray Rice punches wife in elevator Janay Rice stands by her husband Ray Rice breaks his silence
Following his release from the Ravens and indefinite suspension from the NFL, Ray Rice has lost his endorsement deals with Nike, Electronic Arts (EA), BodyArmor sports drink, VertiMax training equipment, as well as his spokesman role with M&T Bank.
In a statement to ESPN.com, VertiMax CEO Michael Wehrell said, ”After internal discussion about the events that transpired, we determined that a future relationship with Ray did not align with our goals as a company.”
The numerous decisions come one day after a graphic video of Ray Rice punching his wife Janay Palmer in a hotel elevator was released to the public by TMZ Sports. The video created such an immediate and overwhelming response that Rice was immediately cut by the Ravens and suspended by the NFL indefinitely. He had originally been scheduled to serve only a two-game suspension.