The new Browns helmet and logo (left) gives the old look a more modern appearance.
The Cleveland Browns completed the first part of their new-look campaign by unveiling the new helmet and logo for the team.
The Browns organization revealed on their social media accounts the new changes to the team’s logo as well as changes to the helmet – giving both a more modern appearance from the one they had used for 30 years.
— Cleveland Browns (@Browns) February 24, 2015
As you can see in the title page, the new Browns logo uses a brighter shade of orange both on the helmet and in the “Dawg Pound” logo, which has been a staple of the team since their successful run in the 1980s. The Browns pointed out several other tweaks as well:
“In redesigning our uniforms and modernizing our logos, our primary focus was honoring the Browns’ cherished history and recognizing the transformation of Cleveland,” Browns president Alec Scheiner said on the team’s website.
“As always, we spent significant time engaging with our fans during this process and took a very methodical approach the past two years to determine certain core characteristics symbolic of our great city.”
The Browns have not won a playoff game since 1994 – ironically, when Bill Belichick was coaching the Browns against the New England Patriots – and have not made a playoff appearance since 2002, the second longest playoff drought in the NFL.