Cashed up Hawks outline the club’s plans until 2017.
Hawthorn plan on spending $35 million over the next five years to overhaul its set-up at Waverly Park and to ensure it stays on the cutting edge on the league.
The massive announcement, which covers all aspects of the club’s operations up until 2017, will be made official at their season launch.
The Herald Sun reports the Hawks have re-signed chief executive Stuart Fox to a five-year deal to spearhead the project and that they want to increase their membership numbers to 80,000 by 2017.
Also, the club will detail how they do not wish to jeopardise the rest of their playing list for the sake of resigning Lance Franklin at the end of the season and believes it can finish in the top four for the next five years.
Hawthorn aims to become “The Destination Club” and will use reserves, private investment and possible government and AFL funding to help build the infrastructure, which in part would be open for community use.
The club looked at a complete move away from Waverly Park, but that plan was deemed too expensive, so existing facilities will be overhauled instead.
The Hawks strongly opposed profit sharing between clubs when the issue was brought up at a competition summit this week.
“We want to be humble about the fact that we are in a privileged position,” Hawks president Andrew Newbold said.
“We want there to be an even competition. We don’t want that gap to be bigger – it’s how you go about bridging that gap that’s important to us.
“We have set out an agenda for this footy club based on a set of rules.
“We thought we were operating under a five-year equalisation policy.
“We are happy to share a whole lot of things, but we are not happy to change the rules after year one.”