Denver Broncos star helps the community during his side’s thrilling win.
— NFL (@nfl) January 20, 2014
It has almost become a game within a game, but for Peyton Manning, ever time he utters ‘Omaha’ at the line of scrimmage, he is helping others.
Not only is Manning heading to his third Super Bowl, after his Broncos beat the New England Patriots in the NFL AFC Championship game, but he raised $24,800 for local charities.
Eight businesses will donate the money to Manning’s Peyback Foundation after they committed to donate a combined $800 for each time he said the word “Omaha” at the line of scrimmage. Manning said “Omaha” 31 times during Sunday’s game against the New England Patriots.
The promotion with the chamber of commerce started after last week’s game against the San Diego Chargers, when Manning said “Omaha” 44 times.
Brown said the city had no interaction with Manning or his representatives, but assumed Manning would accept the money.
The Peyback Foundation has a mission of promoting success among disadvantaged kids. In 2012, the last year in which the charity’s filings are public, the Peyback Foundation raised $1.6 million and donated hundreds of thousands of dollars to youth organizations in Indiana, Tennessee and Louisiana.
Manning himself is listed as president of the foundation, his father Archie is treasurer and secretary and his wife Ashley is vice president.