Samsung has released its ‘I See Your Dreams’ campaign to encapsulate everything brilliant about the world’s most popular sport, before football’s biggest extravaganza kicks off this month.
The electronics giant created this wonderful video to show how powerful and inspirational football can be to children all over the planet, and you can watch it right here:
Samsung teamed up with the multi-racial children’s group, the Drakensburg Boys Choir, to record their very own song ‘I See Your Dreams’ which accompanies the video. The message given is one of unity, togetherness and hope, and truly fuels our excitement for the start of the one of the biggest footballing events in less than two weeks’ time.
Samsung’s film truly captures the beauty of football, showing children using makeshift goals, makeshift pitches and makeshift balls in various exotic settings.
Importantly though, all are smiling – reminding us of what’s really important this summer.
Whether teams light up this summer’s tournament or fail to shine – the world will be watching the greatest story unfold together.
Football provides children and people from all over the world, and all different backgrounds, an escape from their everyday lives, and more importantly, the chance to dream.
As Samsung nicely put it, for a child, “It’s not about where football takes them, it’s about how football lets them dream”.