Source says Durant wants to increase his brand and will join Roc Nation Sports.
Oklahoma City Thunder forward Kevin Durant is set to leave his current agent, and sign up with Jay Z’s Roc Nation Sports, according to an ESPN source.
According to the report, it is believed that since Durant recently signed a new contract with the Thunder worth €85m which takes him through to the 2015/16 season, he is focused on increasing his brand awareness and believes joining Roc Nation will support that move.
A spokesman for Roc Nation Sports told ESPN that there is no confirmed deal in place for Durant, as Jay Z is still in the process of selling his stake in the Brooklyn Nets before he can officially begin taking clients in the NBA.
However, it is suggested that if the rapper is solely doing marketing work for Durant, he may not be breaking any NBA rules which prohibit him from representing a player and owning a franchise.
Durant already boasts several sponsorship deals, but Sports Business Journal now understand he is ready to make his third agency switch in six years.
The 24-year-old has deals with Nike, Sprint, Gatorade, Skullcandy headphones, BBVA compass, 2K Sports and Panini America.
However, he is now reported to be ready to join the entrepreneur’s latest foray into business, which has already seen him sign up the likes of New York Yankees star Robinson Cano and New York Jets quarterback Geno Smith.
Durant is already recognised as one of the best active players in the NBA, and he is now showing business savvy to maximise his potential off the court too.