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The Toronto Raptors have officially unveiled their new logo as the franchise continues to build on the momentum and success over the past year or so.
The Raptors have enjoyed an upturn in fortune on the court over the past two years, and after reaching the playoffs last season they have led the way in the Eastern Conference for much of the way through this campaign.
As a result, as they continue to become more relevant in the league as a whole, the organisation continue to take steps to ensure that they keep moving in the right direction both on and off the court.
With team ambassador Drake said to have had an advisory role in the making of the new logo, they will hope that they continue to grow the brand worldwide and maintain their current success while making an impact in the post-season as they gain experience.
“We The North. Three simple words that changed the game forever.
Every movement needs a badge to stand behind. A symbol to identify those who defend our territory.
An emblem to represent our character, and its effect on the landscape.
We The North is our battle cry … And this … this is our shield.”