After a summer of different fortunes in the transfer market, United need to catch up with modern trends.
After a deadline day rush to sign new players that made fans wince, there is a good argument Manchester United should follow Manchester City and Tottenham Hotspur and employ a director of football.
When the role was first banded about in English football it was mocked by many in the game – and in the case of Newcastle United’s Joe Kinnear still is.
Yet the transfer activity of City and Spurs under the guidance of Txiki Begiristain and Franco Baldini respectively, points to the fact that maybe United are being left behind.
Former manager Sir Alex Ferguson would never have dreamed of working with such a figure and Arsenal boss Arsene Wenger has a similar opinion.
Yet there is a strong case to suggest that the market is just too fast paced and complex for it to be negotiated by just one man – to its full potential at least.
“The role [of the director of football] entails permanently monitoring the transfer market, keeping contact with agents/middle men, preliminary negotiations,” former AS Monaco CEO Tor-Kristian Karlsson said on his Twitter page.
“And, crucially, they prepare technical aspects of (complex) transfer cases for the CEO/Board – who honestly have enough on their plates.
“Such an “expert coordinator” would be of great value and help to club executives as well as the Manager – without undermining anyone.
“I’ve seen the such concepts working well in Germany, Italy and France. Now also seeing similar models starting to successfully emerge in the Premier League.”
Looking at the difference in Tottenham and City’s transfer dealings – compared with those of the Reds Devils’ – only serves as evidence for this point.
Both clubs spent the best part of £100m on new talent, all of which was done before deadline day and in fact largely before the season had even begun.
United meanwhile saw targets such as Thiago Alcantara, Leighton Baines, Cesc Fabregas and Ander Herrera slip away from them, whilst the purchase of Marouane Fellaini from Everton was only concluded in the final hour of the window.
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