Foxtel signals its intent to finance the next generation of stars.
Pay television provider Foxtel has announced it will inject $20 million into football in Australia in a bid to stimulate the development of the game at a grassroots level.
As part of the scheme, Socceroos star Tim Cahill will be a figure head for the Foxtel All Stars Academy, which will provide coaching clinics to junior around the country.
The new agreement also includes naming rights for the Foxtel All-Stars, who will play Manchester United in Sydney in July and a naming rights partnership for the Foxtel National Youth League.
“It’s no secret that Foxtel is a huge supporter of Australian football. Since the inception of the Hyundai A-League in 2005, we have been committed to taking the game to the next level and our long association, along with our partner Fox Sports, has given our customers the best viewer experience in Australia,” Foxtel chief executive Richard Freudenstein said.