The Heat also the best selling team in figures released on Thursday.
Miami Heat star LeBron James has the best selling jersey in the NBA, according to rankings based on sales during the season at NBAStore.com.
The figures were released on Thursday, with James now finishing with the top-selling jersey in six of his 11 seasons in the league, dispelling the myth that he is one of the more unpopular players in the NBA particularly after his split with the Cleveland Cavaliers.
Kevin Durant finished in second place for the first time in his career as his popularity continues to soar, but as with the race for an NBA championship, the Oklahoma City Thunder forward has previously revealed that he is fed up of finishing second.
Elsewhere, despite only playing in six games this season, Kobe Bryant still finished third in the jersey sales rankings, while Derrick Rose came in at fourth despite only playing in 10 games as he suffered another season-ending knee injury back in November.
Golden State Warriors guard Stephen Curry rounded out the top five, while Tim Duncan was a surprise inclusion at No.14, as it is the first time the veteran has been in the top 15 since 2007.
From a team perspective, the Heat are the best-selling arguably in large part to James, while the Los Angeles Lakers, New York Knicks and Boston Celtics finished in second, fifth and sixth in merchandise sales respectively, despite all missing the playoffs.
Best selling jerseys for 2013-14:
|1. LeBron James||Heat|
|2. Kevin Durant||Thunder|
|3. Kobe Bryant||Lakers|
|4. Derrick Rose||Bulls|
|5. Stephen Curry||Warriors|
|6. Carmelo Anthony||Knicks|
|7. Dwyane Wade||Heat|
|8. Chris Paul||Clippers|
|9. Kyrie Irving||Cavaliers|
|10. James Harden||Rockets|
|11. Blake Griffin||Clippers|
|12. Russell Westbrook||Thunder|
|13. Rajon Rondo||Celtics|
|14. Tim Duncan||Spurs|
|15. Paul George||Pacers|