Sky and specialist boxing broadcaster BoxNation are set to go head-to-head in a £12 million battle for TV rights to the highly anticipated Floyd Mayweather-Manny Pacquiao fight.
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The match-up may look like a disproportionate one with the size of Sky’s resources but BoxNation have covered the fights of both boxers in recent years and would structure the deal in a different way to their competitor.
The Daily Mail reports that it will be Mayweather who ultimately makes the final decision and this should be known within a week.
It’s as yet unclear how much the fight would cost prospective viewers as it will likely be pay-per-view content.
In the USA, American networks Showtime and HBO are both planning to charge $99.95 (£65) for the match, a new record for subscription content.
Tickets for ringside seats at the bout are expected at a $5000 (£3,300) face value but are already appearing online and on the black market for as much as $20,000 (£13,000).
Mayweather and Pacquiao will take home a combined payday of around $250 million whilst the fight itself is set to be valued between $300m to half a billion dollars.