Johansson unlikely to feature on SB 40 night according to reports.
Fox have reportedly banned a SodaStream advertisement featuring Scarlett Johansson planned for Super Bowl XLVIII due to any offence it may cause to rival drinks.
The video was released on Monday and appeared on YouTube, where a sultry Johansson tells us how to save the world with a soda that’s better for you with less sugar and less bottles.
While that inevitably would have been made it past the network checks, the Hollywood star ends the commercial with: “Sorry, Coke and Pepsi”.
As a result, it is understood that SodaStream have now had their ad rejected for taking aim at two of the game’s biggest and most consistent advertisers, although sceptics have suggested it could well be a PR-stunt to drum up interest in their product.
Nevertheless, SodaStream CEO Daniel Birnbaum was outraged and shared his frustration in an interview with USA Today.
“Which advertiser in America doesn’t mention a competitor? This is the kind of stuff that happens in China. I’m disappointed as an American,” he said.
Watch the controversial video in question below:
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