The wild-haired forward has reached the ultimate level of cult status in California with the announcement of Steven Lenhart Chia Pet Night at Buck Shaw Stadium.
Football sticker album? They’ve not been popular since the ’90’s. Trading cards? Done to death. Plastic figurines? Choking hazard.
Forget everything you’ve seen before, San Jose Earthquakes have devised the greatest footballing collectible of all time: the Steven Lenhart Chia Pet.
For those unfamiliar with the product – a Chia Pet is essentially a small bust of an animal or celebrity which, when watered, grows minty, cress-like sprigs in select areas to imitate the growing of hair.
For those unfamiliar with Steven Lenhart – he has ridiculous hair.
It was a marketing match made in heaven. See the ridiculous commercial below: