SBW could be face of NRL if he remains in league.
With Ben Barba removed as the face of the NRL this season amid his personal turmoil, the Sydney Roosters believe their new star recruit Sonny Bill Williams would make a ‘perfect’ fit for the role.
Roosters Chairmen has told The Age that he believes that if Williams decides to remain in the NRL competition he would make an ideal candidate for the next ‘face of the game’.
Currently the face of the NRL has become somewhat of a curse for players with the last three players named going on to face off-field controversies.
The clean-living example of SBW would make a positive change for the NRL if he were to break the three year curse that currently plagues the position.
”He’s the perfect example,” Politis said. ”He’s focused and a completely dedicated athlete. He’s a superstar in the world of rugby, so you couldn’t get a better person. That would be great. If he hangs around, why not? It would be an honour [for him].”
Regardless of whether the NRL choose to make Williams the next ‘face of the game’ the new Roosters signing has already become one of the biggest drawing cards for the NRL this season.
The first round clash between the Roosters and South Sydney is projected to generate $2.65 million which is largely thanks to the presence of SBW.
The pulling power of the code changing player is expected to generate $3 million for rival clubs this season.
The Roosters believe their star-studded line up will see them reach record attendance numbers and memberships this season.