Lynch will be looking to exploit deals if Seahawks make Super Bowl.
Seattle Seahawks running back Marshawn Lynch earned in the mid-six figures from licensing the phrase ‘Beast Mode’ in 2013, according to agent Doug Hendrickson.
Lynch is preparing for the NFC Championship game against the San Francisco 49ers on Sunday night, with the winner advancing to the Super Bowl to face either the New England Patriots or Denver Broncos.
The Seahawks have been utterly dominant at home in the regular season, and will be looking to extend their winning streak at CenturyLink Field against the 49ers to three consecutive games this season.
However, Lynch has reportedly also been benefiting off the field after registering two trademarks on the term ‘Beast Mode’ for use on clothing and hats while he also has two trademarks pending to be able to use the phrase on sunglasses, headphones, bracelets and cleats.
“He has spent a lot of money to make sure he owns and protects this,” Hendrickson said, according to ESPN.
Speculation suggests that Lynch rejects up to five proposals a month, but for those companies that he chooses to work with, he typically demands a 20 percent sales royalty fee provided that he approves of the design.
Aaron Rodgers and Joe Montana’s wife are amongst those who currently use the term after agreeing a deal with the Seahawks star, while Nike have been pushing to reach an agreement to endorse his products.
However, it is understood that he is playing the waiting game and will demand a more beneficial deal should Seattle make the Super Bowl.
All the money generated by ‘Beast Mode’ goes to Lynch’s Fam 1st Family Foundation and he will be hoping to add to the total over the coming weeks with new deals.