After years of doing everything possible to keep their videos off the internet, the NFL is finally opening its eyes to the possibilities of high-quality, online videos…
The NFL has reached a partnership with Google to post pro football video content on YouTube.
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According to ProFootballTalk.com, the NFL reached the agreement with Google after years and years of exclusively displaying highlights and videos on NFL.com.
The NFL has earned a well-deserved reputation for making life miserable for anyone who tried to post videos on YouTube that featured game footage, delivering numerous strikes against channels that dared to violate their licenses.
ProFootball talk also added that the partnership also guarantees that “kickoff times and broadcast information for every NFL game will be prominently displayed in Google searches,” as opposed to in the past when it was considerably harder to find the information with a simply Google search.
With an NFL Films archive that contains tens of thousands of hours of footage, interviews, highlight reels and comedy, the NFL could be on the merge of creating a virtual gold mine of information for starving football fans at any time of the year.
The new NFL YouTube channel already features various tributes, Superbowl previews, discussions and interview commentaries.