Liverpool have high hopes of bringing top stars to Anfield despite not featuring in the UEFA Champions League.
Liverpool managing director Ian Ayre says that the club have the ability to attract world class talent, despite their absence from European competition next season.
Ayre believes that the name of Liverpool Football Club is enough to entice the world’s best, particularly given the pedigree of the Reds in the European Cup and UEFA Champions League.
Despite a seventh place finish in the Premier League, and each of the club’s rivals likely to get stronger this summer, there is still plenty of reason for optimism on Merseyside.
“We can still attract top players to Liverpool,” Ayre told the Liverpool Echo.
“Look at the last transfer window when we brought in Philippe Coutinho and Daniel Sturridge. Both had a huge impact on the team.
“As long as we continue to bring in players of that quality we’ll be heading in the right direction.
“I’ve never been in negotiations with anyone who has said they don’t want to sign for Liverpool because we’re not big enough or not successful enough.
“We can still attract top talent. It’s about finding the right talent at the right price. The deal has to be right for the club.”
Liverpool have struggled to find good value in the transfer market prior to Brendan Rodgers’ intelligent January shopping spree on Sturridge and Coutinho.
Under Kenny Dalglish, they famously spent £35 million on Andy Carroll, £20m on Stewart Downing and £16m for Jordan Henderson, and whilst all decent players, it is fair to say there could have been better uses of just over £70m.
Rodgers’ first transfer window saw around £30m blown on Fabio Borini, Joe Allen and Oussama Assaidi, and Reds supporters can only dream of where they’d be had they spent better over the last few seasons.
According to the Liverpool Daily Post, Liverpool will have a budget of around £20m this summer, and it will be up to Brendan Rodgers to use that intelligently, and increase his allocation with player sales.