The Browns unveiled their new uniforms as part of a total re-imaging effort they’ve undergone since the end of the 2014 season.
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The Cleveland Browns have unveiled their new uniforms for the 2015 season and beyond and featured several unique uniform changes.
At the Cleveland Convention Center in Ohio, the team unveiled nine new uniform variations that included a new orange alternate home jersey and three different options for pants.
The Browns official website made note of the following significant changes to the uniforms:
1. “CLEVELAND” emblazoned across the chest of all jerseys, making the Browns the only NFL team to feature its city on the front of the jersey rather than its team name.
2. “DAWG POUND” inscribed inside of the back collar of all three jerseys to pay tribute to the Browns fans, who have maintained the popular nickname since the 1980s.
3. Larger uniform stripes extending the Browns’ original pattern
4. A horizontal sleeve stripe on the jersey now also crosses over to the chest panel.
5. A new stripe pattern on the helmet along with a new brown facemask.
Cleveland Browns team president Alex Scheiner expressed appreciation to the thousands of Browns ticket holders who attended the unveiling and said that the uniforms represent the city of Cleveland.
“We are truly excited to share these new uniforms with the City of Cleveland, the Dawg Pound and all of our loyal fans,” Scheiner said. “Throughout the uniform design process, we focused on the core characteristics of our great city – strength and hard work – while also representing the spirit of the city’s recent transformation. We believe these new uniforms reflect those traits while staying true to our history. We are proud to be the only team in the NFL with its city across the front of its jerseys, as well as to pay tribute to our fans with ‘Dawg Pound’ embroidered in the back collar.”
The Browns have not made the playoffs since 2002 (tied for the second longest playoff drought in the NFL along with the Oakland Raiders) and have had seven consecutive losing seasons (also the second longest streak in the NFL behind the St. Louis Rams).