Perez has high hopes for newly designed stadium and its impact on city.
Real Madrid have released images of the new design for the Santiago Bernabeu, with president Florentino Perez hoping to turn into a focal point of the city.
The club will spend close to €400m to upgrade the Bernabeu, as they look to increase the capacity whilst turning it into an emblematic spot in Madrid.
GMP Architekten won the right to move forward with their design, after their previous work included rebuilding the new Olympic Stadium in Berlin.
“The new Santiago Bernabéu has to represent modern architecture and also be one of Madrid’s focal points,” Perez told the gathered reporters.
“This stadium will have new places for leisure and will also represent a higher source of income via restaurants, a mall and also a hotel. It will be an icon of modern football.”
The stadium is expected to have a retractable roof and a completely new 360 degree scoreboard, and according to its designer, it will be the world’s most advanced arena.
As in accordance with modern day demands and to maximise the amount of revenue available from the area, Los Blancos will ensure that the area remains open throughout the week allowing increased income from commercial opportunities.
Speculation continues to link various organisations with a sponsorship deal with the new project, with Madrid potentially agreeing to handing over the naming rights.
However, Santiago Bernabeu’s name is not to be removed, with the rebuilding scheduled to be completed by 2017.
— Real Madrid C.F. (@realmadriden) January 31, 2014