The new design has not gone down well with the Goodison Park faithful.
Over 14,000 Everton fans have signed an online petition to protest against a new design for the club’s badge.
In an effort to modernise the current Toffees crest the club motto Nil Satis, Nisi Optimum and a wreath have been dropped from the design.
The Latin saying, which translates as ‘nothing but the best is good enough,’ has been the motto at Goodison Park since 1938.
It didn’t appear on the Everton kit until 1978 however and was also dropped for a period between 1982 and 1991.
Yet since the early-90s the motto has been a stalwart and despite the club claiming they consulted several fans’ forums, representatives and shareholders during the design process, the new look has been damned by thousands of supporters.
The petition said that the badge was “amateurish”, “poorly designed”, “ridiculous”, “clownish” and “not fitting a club of Everton’s rich history and stature,” quotes the BBC.
However, chairman of the fans’ forum Tony Bott has now said that he has been won over by the new design and thinks it will look good on the kit.
Everton have changed their crest 10 times in their long and illustrious history since establishing themselves in 1878, but a number of fans have said sales prices in merchandise will drop because no one will want products with the badge printed on it.
A spokesman for the Toffees has said that the club have created a new look that is “more modern, cleaner and dynamic”.