Clarets’ refusal to invest will see them slip down the trap door.
With the transfer window in full flow, clubs in all divisions in every country are working hard to give themselves a better chance of success for the upcoming campaign.
Whatever that success is depends on the club’s ambitions. Some will look to challenge for the title, whereas others will view mere survival as an achievement, but one thing is certain, clubs that refuse to invest properly will most likely not reach those targets.
Burnley, as it stands, are a prime example of one of those clubs that will not reach their goals.
Having made their long awaited return to the top flight this year and it makes for strange reading to see that a manager as intelligent as Sean Dyche has yet to bolster his squad adequately yet.
Though it hasn’t been all quiet on the northern front, Dyche’s acquisitions so far have been far from the required standard.
The Clarets are taken heed to the advice that newly promoted sides need to bring in players with considerable Premier League experience, which they have done in the shape of Michael Kightly, Matt Taylor and Steven Reid, but experienced viewers of English football will know exactly what is wrong with their business so far.
These players may have that much feted Premier League experience, but two have been bogged down with serious injury problems, whilst the other will hardly strike fear into the hearts of the opposition over the coming months.
Burnley’s other deals have been brought up from the Championship, players like Marvin Sordell and Lukas Jutkiewicz have perhaps been worthy of a step up, but the chances of them thriving at a club expected to struggle from start to finish seem low.
However, Burnley do have a manager looking to give his fledgling career a boost with a good showing on the big stage, and a striker whose prolific goalscoring exploits last term saw him linked with a move to Liverpool in the shape of Danny Ings.
There is still time for business to be done, but with every silent day that passes the likelihood of Burnley pulling off another survival miracle diminishes. They may not have the money, but they need to have the ambition.