Gunners announce new partnership with brewing company Carlsberg who have long been connected with Liverpool…
Arsenal recently announced a new deal with brewing company Carlsberg, reports Caught Offside.
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The three-year exclusive deal will see the Danish company given rights to sell a range of lager, ale, and stout at the Emirates stadium on match days.
“Carlsberg is proud to enter into this relationship with Arsenal, a club with a strong tradition and rich heritage like our own brand and company. This will allow us to provide Arsenal supporters at Emirates Stadium with Carlsberg products as part of their matchday experience and further cement our position as the beer brand of football,” said Simon Martin, Carlsberg’s Regional Sales Director for London & the South East.
“We’re delighted to announce this new deal with Carlsberg, a brand with a long and successful association within football. We are pleased to be able to continue to offer our fans a wide range of Carlsberg beverages to enjoy at Emirates Stadium for the next three seasons,” replied Arsenal’s Chief Commercial Officer Vinai Venkatesham.
Carlsberg were heavily associated with Liverpool for years, so to see them connected to Arsenal may now seem strange to a number of fans.