Disappointment for Gunners fans as it looks like the same old tactic this season.
There was excitement among Arsenal fans this summer as the club would not be selling any of their stars, but also had £70m to bring in new faces.
However, over a month into the transfer window and still only French youngster Yaya Sanogo is the only acquisition and the striker joined on a free from Auxerre.
Whilst for a while it seemed Gonzalo Higuain may make the switch to the Emirates Stadium, the 25-year-old has instead opted for Napoli and now manager Arsene Wenger has hinted the Gunners may not spend big after all.
“We are still working on improving our squad, but we have a basis of young players who are getting a chance here, who started in the Premier League,” the French boss was quoted in the Mirror.
“Wojciech Szczesny, Carl Jenkinson, Alex Oxlade-Chamberlain, Jack Wilshere, Aaron Ramsey, Theo Walcott.
“They are all players who started in the Premier League with us. No-one else has done that.”
This news will probably come as a disappointment to supporters in north London, as the investment in youth Wenger speaks of suggests big name signings are not the priority after all.
Following an eighth successive year without a trophy in 2012/13, some critics commented that the 63-year-old had run his cause at Arsenal and fresh management was needed.
With the club nearly missing out on the Champions League last term to fierce rivals Tottenham Hotspur, it feels as if 2013/14 is make or break for Wenger – but it also looks as if the manager is going to stick by the principle of no marquee signings as well.