Galliani under fire as Rossoneri consider new direction.
As the daughter of the club’s owner, it can perhaps be considered as an unfair advantage when positions at the organisation are under consideration. However, having spent the last few years on the board of Directors at AC Milan, Barbara Berlusconi is emerging as a prominent figure.
Following the 2-0 loss to Fiorentina on Saturday night at San Siro, a defeat which leaves the Rossoneri 16 points adrift of the top three places in Serie A, various levels of the club came under scrutiny.
While coach Massimiliano Allegri shouldered the majority of the blame from the supporters, those higher up in the hierarchy didn’t escape their wrath either with speculation early on Monday suggesting that vice-president Adriano Galliani may be replaced.
Berlusconi Jr. has since denied that she requested for the transfer guru to leave, but has not been shy in emphasising the need for the club to to evolve with the times, potentially with Galliani taking a step back.
The transfer market strategy has come under fire, which indirectly points the finger at the former Lega official, and it is understood that the style and objectives of the club’s management are set to undergo change.
Berlusconi has met with former star Paolo Maldini to discuss a new role at the club, but considering he has previously refused a mere ‘appearance’ role, he will likely be offered an operational role whether or not that may be as the Sporting Director.
Furthermore, La Gazzetta dello Sport reported on Tuesday that the likes of Demetrio Albertini and Daniele Prade are also being targeted, as there is a push for a change in philosophy to adapt to new times.
Berlusconi has consistently shared her vision for the club, one that she has built on research based on the top European clubs of the stature of Ajax and Bayern Munich.
Having followed their progress closely, largely their business acumen and development off the field, she believes she has the knowledge to now implement the right model moving forward.
As a result, her words are to be taken seriously as she pushes to move on from an old generation and put into action her future vision. ‘Marketing, growth of talent and results’ have been described as the cornerstones of her plan, but it remains to be seen how clean the transition is.