Tinie Tempah backs 'On Air, On Sale' policy

This year has seen the introduction of a new policy led by record labels to make songs available to buy as soon as they hit the radio waves - and Tinie Tempah supports the idea of making songs quicker to purchase than ever.

Sony and Universal have both introduced it for their artists, which is vastly different from the usual ploy of giving a song six weeks radio play before the single is released.

'Pass Out' rapper Tempah, who is currently in the studio working on his second album with plans to release the record later this year, says he backs the initiative.

"I like it that with this new idea a song can sell for a longer period of time," Tempah said. "Now a No. 1 will be a really popular single rather than just a big build-up and drop out, which is interesting."

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