RB Joseph Randle, the now-infamous underwear thief is back in the headlines after being named spokesman for the MeUndies charity.
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On Monday, Oct. 13, Dallas Cowboys RB Joseph Randle was arrested for Class B misdemeanor theft of cologne and underwear at a Dillard’s store in Frisco, Texas. Now, Randle will be a spokesman for one of the brands he stole from.
According to ESPN’s Adam Schefter, MeUndies—a Los Angeles-based lifestyle brand that is transforming how people perceive and purchase their underwear—is now partnering with Randle, according to MeUndies Head of Marketing and Business Development Dan King.
MeUndies will pay Randle enough to help defray the cost of the $29,500 fine the Cowboys imposed on him after he was caught shoplifting last week while also supplying him with enough product that the Cowboys running back will have all the underwear he needs for a long time.
Dan King,the MeUndies head of marketing and business development, divulged more on the partnership.
“Joseph felt the need to turn a negative situation into a positive and teamed up with MeUndies to give back to his community and help families in need,” King said. “As a young company, MeUndies is faced with difficult challenges all the time. It’s up to us to turn a negative situation into a positive one, almost on a daily basis. How you learn from your mistakes fast is how you find success in our business, and those lessons are applicable in all walks of life.”
Randle also will be donating upward of $15,000 worth of underwear and basic apparel to children in need and making multiple appearances at Dallas-area schools and charities to speak to students about learning from their mistakes.