Reigning MVP still shocked by popularity he is now enjoying.
Miami Heat star LeBron James is again atop the NBA’s list of top-selling jerseys in the newest rankings which were released on Thursday.
The rankings are based on overall sales from adidas and NBAStore.com in the fourth quarter of this year, along with Black Friday and Cyber Monday holiday sales, which were both record-setting days according to the league.
James came in first on the list proving that he has come a long way in changing the perception of him after generally struggling to appeal to the wider audience earlier in his career.
Los Angeles Lakers guard Kobe Bryant was second on the list, and was followed by Chicago Bulls point guard Derrick Rose, despite both being absent for significant periods over the past few months.
Bryant missed the first two months of the season with a torn Achilles and will now be sidelined again with a fractured knee, while Rose missed the entire season last year with a torn ACL and will miss this season too with a torn medial meniscus in his right knee.
Kevin Durant and Carmelo Anthony came in at number four and five respectively, while Golden State Warriors star Stephen Curry made the list for the first time at number six.
Other first-timers include James Harden (No.12) and Paul George (No.14), while the NBA have reported that there has been a double-digit percentage growth in sales from last year, as reported by ESPN.
Dwyane Wade is in at No.7, and is followed by Chris Paul, Kyrie Irving, Blake Griffin, Russell Westbrook, Harden, Rajon Rondo, George and Michael Carter-Williams.
The Philadelphia 76ers rookie is the only rookie on the 15-player list.
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