Kennett has called upon Collingwood president Eddie McGuire to stand down from the role.
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Former Hawthorn president Jeff Kennett has called on Eddie McGuire to quit as Collingwood head-honcho.
McGuire, who was elected president of the club in 1998, has helped the club return to its powerhouse status after struggling financially in the late 90’s.
Collingwood is set to miss the finals for the first time since 2005, and Kennett says the Magpies face a lengthy rebuild both on and off the field.
“I think it’s quite possible that Collingwood might not be a force on the field for another five years,” Kennett told radio station 3AW.
“I say that quite seriously.”
“Once you lose your mojo, once you slip from that top competitive level…it’s hard to get back up there without a rebuilding process.”
Kennett added that McGuire should shoulder the responsibility of the Magpies recent downfall, and it was time for him to move on.
“I don’t believe any leader should be in a job for much longer than six to nine years,” Kennett said.
“I think it’s time, in the interests of the club, that he hands over to a successor.
“The buck stops with the club president at every club.”